In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals.
We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other’s eyes. Whenever someone used the portal in a museum, they became a remote museum guide allowing the other person to see a live stream remotely as accurately as if they were present where it is recorded. The experience was enabled by the Galaxy S10’s revolutionary camera that tweaks display settings in real time.
Experiential advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.
Creative Director: Ioana Zamfir, Mihai Gongu
Group Creative Director: Roxana Nita, Adina Stanescu
Art Director: Eduard Cirstea
Copywriter: Luca Costea
Digital Business Leader: Gabriela Nanu
Social Media Coordinator: Radu Bucur
Social Media Specialist: Petruta Ciuica
Head of AV Production: Monica Garbur
AV Producer: Mihaela Racescu