Once You Pop Know When To Stop

April 2019
Pringles: Once You Pop Know When To Stop
Pringles Experiential Ad - Once You Pop Know When To Stop


Binge eating is the most common eating disorder worldwide affecting 3 times more people than anorexia and bulimia combined. In the Netflix age, people tend to snack while watching TV thus being less aware of how much they’re eating. People only realise how much they’ve eaten once the box is empty. Pringles has long been associated with the idea of ‘Once you pop, you cannot stop.’ But now, it is time to change the conversation. We make every 10th chip in the tin red in colour so as to help people become more mindful of their eating habits.

Experiential advertisement created by Miami Ad School, India for Pringles, within the category: Confectionery, Snacks.

Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia
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kurtberengeiger's picture

Good stuff.

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