Healthcare for All: Healthycopter

Agency Network: 
Published/Aired: 
November 2021

Description

Drone shows have recently become a cliche. Every major city and event has mounted one. But what made this drone show by Pfizer and F5 Shanghai one to remember was the creative use of drone technology to spread healthcare to China’s hard to reach mountainous region. Pfizer’s innovative thinking, expert use of technology, groundbreaking science, and how these can provide biopharmaceutical innovations and experiences to people everywhere were highlighted when they were able to reach people in Baimiao village, a remote mountain-top community in Sichuan that has limited health knowledge.

1,000 drones acted like healthycopters, forming visuals that told important health tips to all villagers. The symbols formed in the sky were based on information from the local health sectors which made the formations truly relevant and useful to the community.

Experiential advertisement created by F5 Shanghai, China for Pfizer China, within the category: Pharmaceutical.

Advertising Agency: F5 Shanghai, Shanghai, China
Chief Creative Officer: Adams Fan
Creative Director: Sarah De Joya
Creative Director: Kelvin Co
Strategic Planner: Lynn Xu
Senior Strategic Planner: Lluvia Chen
Art Director: Edward Hu
Creative Group Head: Enzo Wu
Copywriter: Yifan Chen
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