Central Department Store

Guilty Free Festival

Agency: Hakuhodo


From shopping insight during the sale event, we sometimes feel guilty for spending money if we realize that we already have 15 lipsticks or 8 shoes at home. But in the final quarter of 2021, the toughest year of the pandemic in Thailand, if the 16th lipstick or the 9th shoes could make you happy, allow yourself to own it.
Central Department Store allows shoppers to shop guiltlessly by turning every single item in the store into something they never had before at latest sale campaign called "Black Midnight Sale : Guilty Free Festival"

This professional campaign titled 'Guilty Free Festival' was published in Thailand in November, 2021. It was created for the brand: Central Department Store, by ad agency: Hakuhodo. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 2 years ago by Creative Group Head: Pawares Vessukanmanukul of Wolf Bangkok.


Advertising Agency: Wolf BKK, Bangkok, Thailand
Production Company: Factory01


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