ADVERTISING

Nike

Just Move It

School: Berghs School Of Communication

Description

Mental health problems are increasing among kids, which have been connected to more sedentary screen time and less physical activity. As a result, more and more kids are prescribed with anti-depressants, but physical activity has shown to have a similar effect as anti-depressants. We used social media against itself and brought back what TikTok used to be all about - movements. By encouraging kids to practice physical activity on TikTok, we can battle sedentary screen time and reward them for getting better conditions to keep going.

This student campaign titled 'Just Move It' was published in Sweden in September, 2019. It was created for the brand: Nike, by ad school: Berghs School Of Communication. This Experiential medium campaign is related to the Fashion, Health, Public Interest, and Sports industries and contains 1 media asset. It was submitted almost 4 years ago by Cooywriter: Josephine Bergh of Berghs School of Communication.

Credits

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Tova Andersson
Copywriter: Josephine Bergh

Amnesty Interna...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.