Mental health problems are increasing among kids, which have been connected to more sedentary screen time and less physical activity. As a result, more and more kids are prescribed with anti-depressants, but physical activity has shown to have a similar effect as anti-depressants. We used social media against itself and brought back what TikTok used to be all about - movements. By encouraging kids to practice physical activity on TikTok, we can battle sedentary screen time and reward them for getting better conditions to keep going.
Experiential advertisement created by Berghs School Of Communication, Sweden for Nike, within the categories: Fashion, Health, Public Interest, NGO, Sports.