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One Strange Rock

Agency Network: 
Published/Aired: 
March 2018

Description

National Geographic broadcasts One Strange Rock, the new documentary series directed by Darren Aronofsky. The channel wanted to promote it to its partners, journalists and influencers in an exceptional way. Through these remarkable images, Darren Aronofsky realizes an ode to the earth filmed partly from space, thanks to astronauts trained in framing. How to take advantage of this opportunity to set up a surprising event ? We decided to reveal this exceptional point of view on Earth… from an exceptional point of view on Earth. For a unique preview evening, we invited journalists, influencers and partners to a movie theater in the air. Hanging 30m above the ground in the Parc de Saint-Cloud, with an impressive panorama of the capital, they were able to discover the images of the series in astonishing and immersive conditions.

Experiential advertisement created by Azilis, France for National Geographic, within the category: Media.

Advertising Agency: Azilis, Paris, France
Ceo: Jean-Charles Sibylle
Creative Director: Benoît Barennes
Project Manager - Producer: Laure Houet
Production Director: Sabrina Nedjar
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