ADVERTISING

National Geographic

Planet or Plastic? The Art Answer

Agency: Saatchi & Saatchi

Description

Last year, National Geographic launched its “Planet or Plastic?” project. This year, we invited 12 young artists from the 12 countries that suffer most from ocean plastic pollution to answer this question trough art and continue to spread the message. Each piece of art highlights the environmental and health impact of plastic waste on their country’s marine ecosystems and all who rely on them. Each one was inspired by real news and is accompanied by a short video explaining the artists' process and testimonial.

This professional campaign titled 'Planet or Plastic? The Art Answer' was published in United Arab Emirates in January, 2019. It was created for the brand: National Geographic, by ad agency: Saatchi & Saatchi. This Design medium campaign is related to the Media industry and contains 13 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Chief Executive Officer: Adil Khan
Chief Creative Officer: Komal Bedi Sohal
Associate Creative Director: Luis Paulo Gatti
Head of Art: Luis Paulo Gatti
Creative Directors: William Mathovani, Raja Rizkallah
Copywriters: Daniel Bensusan, Rafael Bornacina
Art Director: Luis Paulo Gatti, Ivan Montebello
Business Director: Karim ElKari
Account Executive: Qais Mustafa
Illustrators: Sheng Chen, Ruwangi Amarasinghe, Kristy Anne Ligones, Thao Mien Phan, Katherine Honesta, Ahmed Karam, Helena Layzu, Kelseyz, Thomas Ero, Wilmari Botha, Pavan Rajurkar, Bom Cherdsak
Production Company: SquarePixel
Animation Director: Raphael Dias, Aramis Barros
Motion Graphics: Diego Esteves, Henrique Sousa, Bernardo Ribeiro
Editor: Felippe Ferreira

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