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Agency Network: 
Published/Aired: 
June 2020

Description

In Russian families domestic violence is no longer something hideous and is considered to be a variation of norma or even worse - a tradition. A law that decriminalized domestic violence was released in 2017 and made the situation even worse by giving free rein to the monsters. We opened “MONSTORY” an extraordinary Halloween Costume pop-up store 3 days before the celebration. Each costume belonged to the real abuser and looked like regular outfit with the blood-curdling stories behind them, that were told in print and podcast formats. Shop visitors could familiarize with the testimonies of victims of pedophiles, rapists, tyrants via QR code and share their impressions on social media.

Experiential advertisement created by Possible, Russia for Nasiliu.Net, within the category: Public Interest, NGO.

Advertising Agency: Possible Moscow, Moscow, Russian Federation
PR Agency: Rodnya Creative PR Studio
Branding Agency: Suprematika
Cco: Vlad Sitnikov
Creative Director: Artem Filimonov
Creative Group Head: Svetlana Trifonenkova
Senior Creatives: Marat Arutyunov, Yuri Korobov
Senior Copywriter: Aleksandra Mikheeva
Art Director: Wanslez Quaresma
Head Of Motion Design: Elena Borisova
Account Manager: Ekaterina Zharkova
Junior Account Manager: Polina Khrestyukhina
Deputy CEO: Vera Sivacheva
Senior Account Manager: Natalia Grishina
PR Manager: Nikita Belov
Naming: Vladimir Lifanov
Art Director: Vladimir Lifanov
Designers: Vladimir Lifanov, Anastasia Khoroshilova
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