Agency Network: 
Published/Aired: 
March 2017
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho: Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up
Ministério Público do Trabalho Experiential Ad - Do Not Shut Up

Description

A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up.

Experiential advertisement created by Agência UM, Brazil for Ministério Público do Trabalho, within the category: Public Interest, NGO.

Advertising Agency: Agência UM, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Eugênio Lima
Copywriters: Rafael Paulino, Paulo Rafel, Cynthia Carvalho
Illustrator: Flávio Jatobá
Photographer: Cival Jr
Sound Studio: Logic Music
Retoucher: Ricardo Moreira
Creative Consultant: Daniel da Hora
Account: Ludmila Canto
Planner: Cida Araújo
Digital Manager: Caio Leão
Digital Media: Jacque Deyse, Thiago Azevedo, Eyder Borges
Executive Producers: Fabiana Araújo, Priscilla Silva
Editor: Carlos Malungo
Graphic Production: Mayra Alves, Tássia Martins
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kleenex's picture

winner!!

kleenex
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