In Brazil, millions of children are employed in menial, labour intensive jobs. They work at construction sites and factories. They sweep homes and streets. They work long hours. Often for very little money. They do not get the chance to run around, play, go to school or hang out with friends. They spend their days working and they don’t have things to play with. Unfortunately they spend their whole time with tools like hammers and pliers. The client wanted to help the children by giving them what every child deserves: a future. MPT asked us to help in creating a cost effective communication to solve the issue.
This professional campaign titled 'Coal, Brick, Wood' was published in Brazil in October, 2016. It was created for the brand: Ministério Público do Trabalho, by ad agency: Agência UM. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 6 years ago.
Advertising Agency: Agência UM, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Eugênio Lima, Alisson Carvalho
Copywriters: Rafael Paulino, Rafael Oliveira, Cynthia Carvalho
Illustrator: Flávio Jatobá
Photographer: Cival Jr
Retoucher: Ricardo Moreira
Account: Ludmila Canto