We commissioned a veteran Jerusalemite maker to produce a Unique Yarmulkas, equipped with a special, internal, dandruff-detecting layer.
Then we hijacked the existing Yarmulke distribution stand at the entrance to the site and turn our H&S Yarmulkes into a media channel by handing them out to visitors.
After their visit to the wall, as the users take off their yarmulkes to give them back, our attendants would check the inside to see whether they have dandruff or not and H&S samples were distributed to those realizing they have dandruff.
Experiential advertisement created by Grey, Israel for Head & Shoulders, within the categories: Beauty, Health.
Media Company: Mediacom Connections Israel
PR Company: Stern Ariely Saar
CEO, ACW Grey Tel-Aviv: Amir Guy
Chief Creative Officer: Tal Riven
Creative Directors: Yonatan Title, Asa Keren
Senior Copywriter: Shay Chikotay
Senior Art director: Moti Rubinstein
Producer: Nava Siman-Tov
Global Chairman: Per Pedersen
Europe Creative Chairman: Eduardo Maruri
CEO, Mediacom: Yaron Farizon
Comms Planning Director: Gilad Kat
CEO, Mediacom connections: Yaron Farizon
Client Service Director: Shimi Hamias
Commercial Director: Yulia Shavelzon
Planning and activation leader: Dana Wolfsfeld
Country Manager P&G: Ophir Guttman
CMO: Roni Shacham
Brand Manager P&G: Liron Schifter
CEO, Stern Ariely Saar: Pupi Ariely
Brand Manager: Shahar Cohen
PR Manager: Michal Bar-Tal