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Step Into Summer

Agency Network: 
Published/Aired: 
July 2019
Havaianas: Step Into Summer
Havaianas: Step Into Summer
Havaianas: Step Into Summer
Havaianas: Step Into Summer
Havaianas: Step Into Summer
Havaianas: Step Into Summer
Havaianas: Step Into Summer
Havaianas Experiential Ad - Step Into Summer
Havaianas Experiential Ad - Step Into Summer
Havaianas Experiential Ad - Step Into Summer
Havaianas Experiential Ad - Step Into Summer
Havaianas Experiential Ad - Step Into Summer
Havaianas Experiential Ad - Step Into Summer
Havaianas Experiential Ad - Step Into Summer

Description

see the work at https://stepintosummer.com/

Since their founding in 1962, Havaianas has been synonymous with summer spirit. The company began working with leading designers in the 1990s and the collaborations have introduced new patterns and vibrant colors that have attracted a global audience that is relevant year long.

On June 28, 2019 they joined forces with renowned street artist Buff Monster for the creation and unveiling of an interactive art installation / virtual storefront in the heart of the Venice Beach Boardwalk.

This unique installation allowed beachgoers to discover and explore a variety of Havaianas flip flops.

Printed on a 100-foot long rubber runway, the activation incorporates Google Vision AI so visitors can interact with the installation at stepintosummer.com on their mobile devices. The technology recognizes the design and takes shoppers to that exact model to purchase. The site also provides a curated style guide with fashion tips by celebrity stylist Tara Swennen. Tips include how to wear the specific Havaianas you selected with everyday outfits and transitioning your style from day to night.

Experiential advertisement created by TBD, United States for Havaianas, within the categories: Fashion, Retail Services.

Advertising Agency: TBD, San Francisco, USA
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baconneedles's picture

Nice artwork.

baconneedles
Activity Score 887
Copywriter
kleenex's picture

love the art.

kleenex
Activity Score 58637
Web Designer/Developer
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