Not ghosts, vampires, or even clowns. Of all things, bills are what makes a Brazilian's blood run cold. Social network throughout the country is teeming with jokes about being unexpectedly billed. It's indeed a scary matter but one that Brazilians nevertheless are ready to handle in a lighthearted way. So to join in on the conversation that has taken over the internet and trending topics, Burger King® rolls out its Halloween campaign: Whopper Bill®.
Starting today, fans of the brand are being sent, in various ways, a notice that simulates a bill to be paid, but that turns out to be a new irresistible excuse to indulge: a discount voucher. The campaign was created by DAVID São Paulo.
Consumers of the brand can also access the bill at boletodobk.com.br and send the bone-chilling surprise to their friends: another bill to pay. Simply by accessing the WR code with a smartphone camera the consumer is directed to the webpage with all instructions. The activations – redeeming the bills for discount vouchers for a Whopper – are set to happen only on October 31. Each combo will be selling for half price.
Experiential advertisement created by David, Brazil for Burger King, within the category: Food.
MD, Global COO: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Bernardo Tavares
Art Director: Paulo Damasceno
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac
Production: Fabiano Beraldo, Fernanda Peixoto, Patricia Oliveira, Gustavo Viola
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Márcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina
Social media: Lucas Patrício
Editor: Leonardo Nichida, Rouse Rafaela
Sound production: Hefty
Client Approval: Ariel Grunkraut, Thais Nicolau, Natalie Bursztyn, Marilia Santos, Stephanie Pellin