Social Distancing Crown

Agency Network: 
May 2020
Burger King: Social Distancing Crown
Burger King Experiential Ad - Social Distancing Crown


As COVID-19 restrictions begin to ease and restaurants reopen their dine-in service, Burger King is launching the “Social Distancing Crown” to help customers keep a safe distance from each other in a fun way. A play-off of the brand’s tradition of giving out paper crowns with meals, the new initiative aims to add some humor to social distancing policies, and bring smiles to people in this stressful time. The BK crowns are distributed still folded, and a DIY guide is available, prompting customers to make the Social Distancing Crown by themselves.

Experiential advertisement created by Grabarz & Partner, Germany for Burger King, within the categories: Food, Public Interest, NGO.

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