Young people don't quite see Burger King as modern or particularly cool, even though technology has been changing the way the brand serves their guests. For that reason we decided to get Burger King to a place where young people spend the most of their time and although they get hungry while playing it, they just can't stop it: Grand Theft Auto Online. This means that gamers are now allowed to order from inside the game straight to their home. They can customize it as much as wanted, just like in the regular app. To finalize, the order just needs to be confirmed through the Burger King app from the Notification Center in the phone, and it’s done.
Experiential advertisement created by Miami Ad School, Spain for Burger King, within the category: Food.