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From Los Santos To Your Home

Published/Aired: 
July 2020
Burger King: From Los Santos To Your Home
Burger King Experiential Ad - From Los Santos To Your Home

Description

Young people don't quite see Burger King as modern or particularly cool, even though technology has been changing the way the brand serves their guests. For that reason we decided to get Burger King to a place where young people spend the most of their time and although they get hungry while playing it, they just can't stop it: Grand Theft Auto Online. This means that gamers are now allowed to order from inside the game straight to their home. They can customize it as much as wanted, just like in the regular app. To finalize, the order just needs to be confirmed through the Burger King app from the Notification Center in the phone, and it’s done.

Experiential advertisement created by Miami Ad School, Spain for Burger King, within the category: Food.

Advertising School: Miami Ad School Madrid, Madrid, Spain
Art Director: Guillermo Pernas
Art Director: Sofia De Pedro
Copywriter: Carlos Chaveiro
Copywriter: Martim Braz
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