Kind-Hearted Rio

Agency Network: 
February 2019
Antarctica Beer / BOA: Kind-Hearted Rio
Antarctica Beer Experiential Ad - Kind-Hearted Rio


Due to alcohol consumption, car accidents have risen during Carnaval in Rio de Janeiro, Brazil, such as the need for blood transfusions. Antarctica is a beer best known in Brazil as BOA. Three letters that also represent all the blood types. So we created a pop-up blood donation center where in exchange, the volunteers received a free transport pass for the last 7 days of fun.

Experiential advertisement created by BFerraz, Brazil for Antarctica Beer, within the category: Alcoholic Drinks.

Advertising Agency: BFerraz, São Paulo, Brazil
Video Production: Jamute
Sound Design: Silence
President: Bazinho Ferraz
Chief Creative Officer: Enricco Benetti
Creative Director: Daniel Ottoni
Copywriter: Jessica Szklarz
Copywriter: Daniel Vasco
Copywriter: Daniela Tordino
Art Director: Bruna Paniago
Art Director: Adriano Cerullo
Planner: Samy Martins
Planner: Carolina Gentil
Rp: Kanucha Barbosa
Producer: Humberto Pazin
Producer: Felipe Rangel
Account Manager: Bruna Reti
Account Manager: Mariana Fleury
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