Holoquarium
Description
Direct advertisement created by Leo Burnett, Germany for Zoo Frankfurt, within the category: Recreation, Leisure.
Chief Creative Officer: Andreas Pauli
Creative Director / Copywriter: Hans-Juergen Kaemmerer
Art Director: Hugo Moura
Designer: Michael Fluhr
Creative Technologist: Viktor Kislovskij
This invention is around for a while. It is a nice pick for a zoo.
From all of them (Porsche; kitkat; Depeche Mode) this is probably the best one..
Seems familiar https://www.youtube.com/watch?v=7lR3x6i6nSg
Great idea. I like how they have created a surprising experience with a low-cost technology, and without the need to use any specific smartphone (this works in almost all smartphones - with a reasonable screen). Unfortunately, they should have added a "regular" url to the video. That would be perfect, as people would not need to have a QR-code reader app on their smartphone - I understand the QR-code is "nicer", but having the dual option would make this campaign outstanding.
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