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Holoquarium

Agency Network: 
Published/Aired: 
March 2016

Description

Direct advertisement created by Leo Burnett, Germany for Zoo Frankfurt, within the category: Recreation, Leisure.

Advertising Agency: Leo Burnett Germany, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director / Copywriter: Hans-Juergen Kaemmerer
Art Director: Hugo Moura
Designer: Michael Fluhr
Creative Technologist: Viktor Kislovskij
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Highest Rated

Reality Check's picture

Mesmerising stuff.

Reality Check
Activity Score 2549
yoman's picture

Awesome

yoman
Activity Score 29
Graphic Designer
Dzsoi's picture

This invention is around for a while. It is a nice pick for a zoo.

Dzsoi
Activity Score 8611
Copywriter
Reality Check's picture

Mesmerising stuff.

Reality Check
Activity Score 2549
Yro's picture

From all of them (Porsche; kitkat; Depeche Mode) this is probably the best one..

Yro
Activity Score 158
Art Director
BAdsoftheworld's picture

Nice and smart use of this low-tech !

BAdsoftheworld
Activity Score 3519
MrPotatoHead's picture
MrPotatoHead
Activity Score 558
Art Director
joelapompe's picture

also done for Kit Kat in japan https://youtu.be/L7gF96p2jgs

joelapompe
Activity Score 3972
kleenex's picture

Love it!!

kleenex
Activity Score 58797
Web Designer/Developer
halaby87's picture

Nice

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

P.Capelo's picture

Great idea. I like how they have created a surprising experience with a low-cost technology, and without the need to use any specific smartphone (this works in almost all smartphones - with a reasonable screen). Unfortunately, they should have added a "regular" url to the video. That would be perfect, as people would not need to have a QR-code reader app on their smartphone - I understand the QR-code is "nicer", but having the dual option would make this campaign outstanding.

P.Capelo
Activity Score 52
General Manager at Student
Priya Wijetunga's picture

Great!!!

Priya Wijetunga
Activity Score 1667
General Manager
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