The Referendum Whopper

Agency Network: 
October 2020


This Sunday, Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s.

Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable.

In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls.

Direct advertisement created by Wolf BCPP, Chile for Uber Eats, within the categories: Food, Professional Services.

Advertising Agency: Wolf BCPP, Santiago, Chile
Cco: Gonzalo Baeza
Creative Director: Jaime Cornejo
Creative Director: Nicolás Pérez
Art Director: Cristián Mugarra
Account Director: Dolores Pera
Account Executive: Paulina Vera
Account Executive: Valentina Quiroz
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