The Creative Grind

Agency Network: 
March 2013
Tyler Gray Photography:  The Creative Grind
Tyler Gray Photography Direct Ad -  The Creative Grind


To promote one of our favourite photographers, Tyler Gray, as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by him. Each bag was tailored to the individual that would receive it. The messaging was clear-cut and no-nonsense—this was a gift from a photographer who truly understands the advertising creatives’ daily grind.

Direct advertisement created by Red Lion, Canada for Tyler Gray Photography, within the category: Professional Services.

Advertising Agency: Red Lion, Toronto, Canada
Creative Director: Brett Channer
Art Director: Anand Iyer
Copywriter: Dave Pigeon
Photographer: Tyler Gray
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kleenex's picture

I like the font work, but the rest of the package does not work for me at all.

Activity Score 58791
Web Designer/Developer
yfc2012's picture

good idea

Activity Score 60
Klara K.'s picture

Fun idea and good insight.

Klara K.
Activity Score 3343
Charles University in Prague
Nurse Bell's picture

Not good.

Nurse Bell
Activity Score 156
jdouglan's picture

Neither good nor bad idea

Activity Score 12
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