Unequal Childhood Paper-Cutting

Agency Network: 
Published/Aired: 
October 2010
The Christina Noble Children's Foundation:  Unequal Childhood Paper-Cutting
The Christina Noble Children's Foundation Direct Ad -  Unequal Childhood Paper-Cutting

Description

Christina Noble Children’s Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.

Direct advertisement created by Leo Burnett, Hong Kong for The Christina Noble Children's Foundation, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing, Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong
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AssassinX's picture

Traditional Chinese paper cut.

Love it. People may keep them for quite a long time.

AssassinX
Activity Score 1325
redaroguitijani's picture

love it, except red ink printing. has it anything to do with the chinese flag?

redaroguitijani
Activity Score 60
graphic designer
iloveseneca's picture

Nope, nothing to do with chinese flag. The red paper is the traditional color used in paper cutting. :)
Love the use of words which can be read either way but complete opposite meaning.

iloveseneca
Activity Score 18
Home Sweet Home
CuriousPencil's picture

Lovely. Some good thinking behind this one.

CuriousPencil
Activity Score 4199
Copywriter
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