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jeann's picture

i like this!
but it doesn't seem to be cost effective.

jeann
Activity Score 107
LASALLE College of the Arts
Roshan Quintus's picture

agree. but cool impressive idea looks like they have done a quality job.

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

Cute idea.

Guest
DJVassallo's picture

no cost effective?????

Guys only because of that 85% of response (remember which is the average response for a DM?) I´d say it was a freaking success! at least for branding purposes.

In terms of ROI maybe it´s no so clear: spent 5,000 and got the equivalent of 100,000 in PR investment, fine. But how much the action raised sales? Did they meet the value/sales objectives?

From the creative side this is a great execution, achieving perfectly the objective of making people "to experience" the product.

Cannes winner. Effie who knows.

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

they just sent out shoes!? wheres the idea? plz explain

Guest
soulsentwine's picture

The idea is making the customers try the rugs at their home in an interesting way, instead of visiting carpet store.

soulsentwine
Activity Score 86
Dokuz Eylul University American Studies Department
Guest's picture

very good design, but No idea?

Guest
DJVassallo's picture

guys, this is not an ad, is the case study sheet, if you don´t READ the brief you won´t get it

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

nice! very nice!.

Guest
Guest's picture

i simply luv it

Guest
Guest's picture

Brilliant Idea ! Excellent DM

Guest
M K's picture

I actually want one of these, look so comfy!

M K
Activity Score 15
Copywriter
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