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Agency Network: 
Published/Aired: 
November 2009
Roland Semprie:  T-shirt
Roland Semprie Direct Ad -  T-shirt

Description

Direct advertisement created by GJP, Canada for Roland Semprie, within the category: Professional Services.

Advertising Agency: GJP Advertising + Design, Toronto, Canada
Chief Creative Officer: Alan Gee
Creative Directors: Lisa Greenberg, Trevor Schoenfeld
Copywriter: Ross Pryde
Art Director: Chris Duchaine
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Lucy80's picture

really good

Lucy80
Activity Score 77
Art Director
jamesrothenburg's picture

How would this work in real life?

jamesrothenburg
Activity Score 554
Art Director
Honest Dave's picture

It wouldn't. That's why it's on AOTW.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Guest's picture

maybe his friends wear it
the word gets around...

Guest
mikeelrapido's picture

Awsome!!!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Klaine's picture

Love it

Klaine
Activity Score 11
Graphic Designer
Guest's picture

It coul be with miles or kilometer for a nike 10k run o something, really cool idea

Guest
lucdesaulniers's picture

Love it.

lucdesaulniers
Activity Score 1145
tripinator@hotmail.com's picture

super nice idea great work

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
Guest's picture

Idea is cool, realtime execution lacks...

Guest
silvi's picture

Nobody want to use such wet shirt. idea is good, but is not very attractive.

silvi
Activity Score 4172
Copywriter
tirthomitro's picture

coolio!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

bobby666's picture

liked it dude. cool.

bobby666
Activity Score 1462
RMG Connect, India
Guest's picture

love it....

Guest
rolling.stone's picture

recyclable idea, can used for many purpose

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

brandingworthspreading's picture

:)

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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Jonathan Patterson's picture

I like it but I think it could be improved if the levels read as "work harder, almost there, in shape, etc."

Jonathan Patterson
Activity Score 9
MissUnderstood's picture

This is great! However I think it would be a "funny gift" idea rather than something with actual functionality since humans perspire differently. Think there's a small percentage that this would truly work for... but great concept! Fun thought

MissUnderstood
Activity Score 70
Administrative at Bank
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