2019 Clio Juror: Élise Cropsal
Young women diagnosed with breast cancer don't necessarily need flowers or cards, but support and comprehension. That’s the insight behind Rethink Breast Cancer’s initiative. Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. More than just a care package they can actually use, each product is named in a bold way that helps to educate about what a loved one with breast cancer is actually going through.
Direct advertisement created by Lg2, Canada for ReThink Breast Cancer, within the category: Public Interest, NGO.
Creative Directors: Nellie Kim, Chris Hirsch, Claude Auchu
Graphic Designer: Élise Cropsal
Copywriter: Ariel Riske
Art Director: Zachary Bautista
Account Services: Krista Findlay, Antoine Levasseur, Taylor Johnston, Chloé Gascon, Alexandre Normand
Digital Creative Director: Jennifer Varvaresso
User Experience: Joël Auchu
User Experience: Nicolas Baldovini
Digital Planner: Meg Siegel