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Agency Network: 
Published/Aired: 
September 2016
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer: Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care
ReThink Breast Cancer Direct Ad - Give A Care

Description

2019 Clio Juror: Élise Cropsal

Young women diagnosed with breast cancer don't necessarily need flowers or cards, but support and comprehension. That’s the insight behind Rethink Breast Cancer’s initiative. Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. More than just a care package they can actually use, each product is named in a bold way that helps to educate about what a loved one with breast cancer is actually going through.

Direct advertisement created by Lg2, Canada for ReThink Breast Cancer, within the category: Public Interest, NGO.

Advertising Agency: lg2, Toronto, Canada
Creative Directors: Nellie Kim, Chris Hirsch, Claude Auchu
Graphic Designer: Élise Cropsal
Copywriter: Ariel Riske
Art Director: Zachary Bautista
Account Services: Krista Findlay, Antoine Levasseur, Taylor Johnston, Chloé Gascon, Alexandre Normand
Digital Creative Director: Jennifer Varvaresso
User Experience: Joël Auchu
User Experience: Nicolas Baldovini
Digital Planner: Meg Siegel
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Highest Rated

kleenex's picture

What are the sales from this concept?

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

What are the sales from this concept?

kleenex
Activity Score 58667
Web Designer/Developer
CrackerJackFlash's picture

Love it.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Mycustomcandy.com's picture

I absolutely LOVE this campaign. We were honored to be able to supply the custom candy hearts for it!

Mycustomcandy.com
Activity Score 4
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