ReThink Breast Cancer

Opening Soon

Agency: The Hive


Breast Fest is the world's first film festival dedicated to the issues surrounding breast cancer. To promote this years festival, we created a film of our own: a musical that reflects our younger target and acts as a metaphor for how the community comes together to support one another at the festival. The posters and a :30 sec cinema spot all lead to the where you can view the musical and find out more about the festival films, speakers and workshops.
Creative Director:Simon Creet

This professional campaign titled 'Opening Soon' was published in Canada in November, 2010. It was created for the brand: ReThink Breast Cancer, by ad agency: The Hive. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: The Hive, Toronto, Canada
Associate Creative Directors: Rosalinda Graziano, Ren Olivieri
Art Director: Paul Parolin
Copywriter: Michelle Spivak
Agency Producer: Kat Ledgett
Account Coordinator: Lauren Zigelstein
Account Executive: Tricia McIntosh, Elspeth Baird
Studio Manager: Anne Smythe
Production Artist: Araina Gillis
Production Company: Buck Productions
Director: Stuart McIntyre
Exec Producer: Emily Pengelly
Editing: Stealing Time
Executive Producer: Denise Shearer
Editor: Graham Chisholm
Assistant Editor: Fred Esporlas
Post Production: Alter Ego
Executive Producer: Michael Lambermont, Lisa Hemeon
Colourist: Wade Odlum
Flame Artists: Rob Fisher, Darren Achim
Music and Sound Design: Grayson Matthews
Creative Director: Tom Westin, Dave Sorbara
Executive Producer: Bridget Flynn
Composer: Annelise Noronha
Sound Engineer: Annelise Noronha
Voice Director: Annelise Noronha
Photographer: Matt Barnes / Westside Studio


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