Rellana Woolly Heads

Agency Network: 
December 2009
Rellana:  Rellana Woolly Heads
Rellana Direct Ad -  Rellana Woolly Heads


Direct advertisement created by Ogilvy, Germany for Rellana, within the category: Confectionery, Snacks.

Advertising Agency: Ogilvy & Mather, Germany
Creative Directors: Helmut Meyer, Gregor Seitz
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Photographer: Jo Bacherl
Art Buyer: Christina Hufgard
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morse's picture

It's funny, but I don't understand what the product is.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture

Funny product design

Activity Score 3281
maxiiphemmy's picture


Activity Score 57
CopyRight's picture

looks lovely, but who are these guys ?

Activity Score 713
bknowlden's picture

Worthy of their spot in the CA Design Annual.

Activity Score 3647
Art Director |


bubblestheclownfish's picture

Yup. Saw their entry bknowlden.

Why is this good? Because it's different. Granted, none of us are knitters (I'm guessing), but in a sea of boring product on-shelf, this one HAS to stand out. It's quirky, fun, eye-catching and definitely memorable. Nothing wrong with giving your product personality ;-)

Activity Score 606
Creative Director
mycidea's picture

cute, really impressive.

Activity Score 90
pitted prunes's picture

haha. cant help but smile at this one. i wonder how i would look if my face was on it! :D

pitted prunes
Activity Score 216
Reality Check's picture

The only package design that works here is the brown-haired one in the foreground. And that's because the man has hirsute features that seamlessly blends into the woolly product.

Taken in isolation, the other, clean-shaven, versions just don't work.

Reality Check
Activity Score 2545
rolling.stone's picture

well said

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

salamandos's picture

so lame

Activity Score 1947
Art Director
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