Agency Network: 
August 2012
Red Cross:  Crumbs
Red Cross Direct Ad -  Crumbs


Direct advertisement created by Saatchi & Saatchi, Poland for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Director: Max Olech
Deputy Creative Director: Blanka Lipinska
Copywriter: Natalia Pryzowicz
Art Director: Agata Kubien
Business Director: Jola Mazurek
Account Director: Sylwia Jedynska
Account Manager: Anna Drozda
Photographers: Przemek Kulikowski, Filip Zolynski
Make Up: Slawek Oszajca
Technical Support: Studio Tecza
Postproduction: Piotr Karpinski
Production: Ewelina Kiliszek
Advertiser’s Supervisor: Urszula Okon
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bate_palmas's picture

As a diner I can't imagine ever sitting there enjoying a meal with one of these on my lap. I'd put it to the side. So for me, this is not effective.

I've also seen this sort of thing done better (not exactly the same, I know - but its helluva similar). When it's in a shopping context, it's less invasive and as a result, I think more effective.

Activity Score 1479
ace85le's picture

Very unappetizing. There's a line between stirring up empathy and stirring up annoyance.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Troll's picture

You do realize what happens if someone puts the napkin face down?
Michael Jackson would have loved it.

Activity Score 678
Copywriter |


Feysless's picture

very clever...troll you just a perv.

Activity Score 2616
Art Director |

groovy baby!

the_lizard_king's picture

i really don't want to be bothered by such advertising when i am expecting a nice dinner at a hotel.

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

CommandZ's picture

Overt guilt trip strategy is too off putting for me and I would transfer that irritation to the restaurant. I'm there to eat, not feel like I've been set up.
According to the rationale this is from last year. Ivan, I thought you were just posting current work?

Activity Score 2515
Creative Director
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