Fridge hacking

Agency Network: 
Published/Aired: 
June 2021

Description

Don't be an "Anda-loser", be "Mayo-Nice" for the environment. Instead of a classical campaign to promote correct recycling of fridges, we created an own sauce brand that slipped into peoples fridges as a constant reminder.

Direct advertisement created by DDB, Belgium for Recupel, within the categories: Electronics, Technology, Public Interest, NGO.

Advertising Agency: DDB, Brussels, Belgium
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