Exams can be incredibly stressful for students. So in partnership with Papyrus, we created a set of bespoke exercise books for schools to give out to their pupils. Showing that whatever dark thoughts they might be having, Papyrus could help them through it.
Direct advertisement created by TBWA, United Kingdom for Papyrus, within the categories: House, Garden, Office Equipment, Public Interest, NGO.
Art Director: Jason Chadwick
Copywriter: Sam Rutter
Executive Creative Director: Gary Fawcett
Executive Creative Director: Lisa Nichols