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Unplug to save bags

Agency Network: 
Published/Aired: 
November 2009
Meralco:  Unplug to save bags
Meralco Direct Ad -  Unplug to save bags

Description

Meralco, the Philippines' top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.

Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.

Direct advertisement created by TBWA, Philippines for Meralco, within the category: Public Interest, NGO.

Advertising Agency: TBWA, Philippines
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Highest Rated

Shridevi's picture

The idea has been used someplace before. Anyways, neatly done.

Shridevi
Activity Score 184
Graphic Designer
morse's picture

Nice design idea, but not particularly great as an ad.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Misstree's picture

It's not an ad, it's a bag. and it's great.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

munirgee's picture

Agree...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

darwin's picture

great idea. its amazing.

darwin
Activity Score 11
Art Director at School Of Art & Design Bandung, Indonesia
rolling.stone's picture

nice

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Dr_Mudler's picture

This is cool! very fast & easy to be consumed by the public.

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

Lizaad's picture

Beau. I LIKE

Lizaad
Activity Score 146
Art Director at Verdant Zeal
Marlus Lau's picture

Very nice!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Publiz's picture

Great idea but not innovative.

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

Kateter's picture

where does it say that it has to be innovative to be great?

Kateter
Activity Score 2029
Copywriter
szkwadrat's picture

nice idea, good execution. And I think that it is a good way to point the high level of electricity consumption and simple ways to reduce it.

szkwadrat
Activity Score 210
Graphic Designer
maxcomuni's picture

not bad!

maxcomuni
Activity Score 62
silvi's picture

Good idea. But people want to save a child, a tree, not a bag.
This idea hasn´t emotional connection with people.

silvi
Activity Score 4170
Copywriter
firebug's picture

good

firebug
Activity Score 1113
scilentphree's picture

very nice idea

scilentphree
Activity Score 12
Art Director
Muneer Bhatti's picture

very nice

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

Preetam's picture

nice idea, like it a lot...

Preetam
Activity Score 17
Graphic Designer
Sana Ahmed's picture

i like it

Sana Ahmed
Activity Score 20
Graphic Designer at College of Art and Design,Punjab University
Guest's picture

nice idea......................

Guest
Guest's picture

to silvi - you've missed the point...unplug to save bags was meant to mean "Unplug to Save" Bags; the phrase "unplug to save" was used as an adjective phrase to describe the bags :-)

Guest
Guest's picture

great and cool idea....

Guest
Shridevi's picture

The idea has been used someplace before. Anyways, neatly done.

Shridevi
Activity Score 184
Graphic Designer
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