The TBWA Worldwide Network spearheaded a movement called the Carbon Neutral Challenge and asked its agencies from all over the world to think of ways to effectively reduce their carbon footprint. TBWA Philippines found opportunity by using reusable canvas instead of the usual plastic for their annual Christmas gift bags to be given out to their employees and industry partners. The printed designs served as a reminder to think green.
This professional campaign titled 'Bags' was published in Philippines in November, 2009. It was created for the brand: TBWA, by ad agency: TBWA. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: TBWA, Philippines