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Guest's picture

nice idea, but not suitable for the targeting group :D

Guest
AssassinX's picture

I only know Matchbox is a diecast toy brand.
I dont understand this calendar.

AssassinX
Activity Score 1327
Guest's picture

Obviously Matchbox makes toy cars, so it only makes sense that Matchbox "mechanics" would have risque a toy calendar. It's really clever, but I don't think it's appropriate for Matchbox's image as a toy company. There are a lot of adult Matchbox collectors, but their key demographic is still children.

Guest
JLL's picture

Matchbox builds metal cars for kids... It's a calendar to put in their garage! But not with real girl but dolls, like their age...
Smart idea...

JLL
Activity Score 399
Director of Creation - Copywriter
Guest's picture

is that's the idea, then it's sick... in very bad taste

Guest
Hiperion's picture

La idea es absolutamente brutal, pero merece un cero por una razón muy sencilla: ¿pq las poneis desnudas y destrozais asi la idea? Ponedles bikinis que eso al menos habría pasado, pero ponerlas desnudas...una cosa es un trucho y otra una locura inaplicable.
Hay que ser mas sutil!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

la idea es muy divertida.
pero el target está claramente errado, creo que si piensan un concepto que haga que el target pasen a ser los padres, puede ser mejor.
y para sumarle un poco a la dirección de arte, podrían hacer las fotos con algunas escenografías como las que usan en ese tipo de calendarios, incluso alguna con un autito.

Guest
TSD Agency's picture

Great idea! I wish I did it :)

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

bracco's picture

Ese es el problema de los truchos, no hay estrategia ni pensamiento profundo, al no haber un brief ni un objetivo real, sale cualquier cosa.
Estoy de acuerdo con Hiperion, en bikinis hubiese sido mejor.

bracco
Activity Score 34
Creative Director
shortafella's picture

GREAT

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

akshaysrikar's picture

porn for kids

akshaysrikar
Activity Score 420
India
akshaysrikar's picture

how to boys hooked up on barbie dolls

akshaysrikar
Activity Score 420
India
Guest's picture

in bad taste i think...

Guest
jbuckingham's picture

Toy cars = toy calendar. I like it.

jbuckingham
Activity Score 913
cef's picture

its a sick idea.
matchbox is for kids. so it wont work
if the target is their father, so its another sick idea.
yes its true that children play "nurse - doctor" but thats not the case...

cef
Activity Score 547
Copywriter
Guest's picture

why are we seeing school work in here?

Guest
Gjeli's picture

Sick!

Gjeli
Activity Score 105
Art Director
keithstoeckeler's picture

Bravo.

keithstoeckeler
Activity Score 425
capywriter's picture

funny

capywriter
Activity Score 5513
Copywriter at Freelance
Luis Maram's picture

It is a student´s work... good experiment but impossible in real life. Matchbox would never accept something like this.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Guest's picture

Brilliant idea. I've got concept envy!

Guest
paumarques's picture

felicitats! s'ha portat el món dels cotxes (garatges) d'adults al món infantil.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

kitkiritkit's picture

cool! kids can use it if its a life size.

kitkiritkit
Activity Score 73
student
Dzsoi's picture

This one works:

http://adsoftheworld.com/media/dm/eizo_pinup_calendar_2010

Naked Barbies don't. I like the idea, it is just not viable.

Dzsoi
Activity Score 8611
Copywriter
Blashyrkh's picture

Yes. Softcore for kids. Why not. They need a break too.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Otro trucho de mierda

Guest
monsieurange's picture

A ver, para todos los que critican mal este aviso por ser un trucho, creo que no se fijaron bien que está hecho por una escuela de creativos. En las escuelas se hacen truchos porque los alumnos están aprendiendo a pensar lateralmente (Malo si lo hiciera una agencia). En este caso creo que dicho objetivo fue muy bien logrado. Lo único que marcaría sería el problema con el target.

monsieurange
Activity Score 520
Creative Director
Guest's picture

Me gusta mucho Breno.
mUla

Guest
atb2005's picture

Crap. The perfect calendar for pedophiles.

atb2005
Activity Score 13557
Guest's picture

Why... Can explain a little?

Guest
54NN's picture

algun ecuatoriano que opine?

54NN
Activity Score 115

54NN

Guest's picture

This could have been more tastefully done with some clothing such as swim wear.

Guest
Guest's picture

A little sick. I liek it!

Guest
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