Lego is not only a brick but a unique design patented in 1961. The company releases a press-form that allows every child to sculpt their own Lego parts using clay soil as the most accessible source. The building material would be poured into the form and pressurized by the top lid. After solidifying, the soil turns into standard-formed Lego bricks.
Direct advertisement created by MADS, Russia for Lego, within the categories: Public Interest, NGO, Toys.