Lav beer, a local Serbian brew produced and bottled by Carlsberg, changed and improved its taste after a decade. Lav is now made of only premium ingredients like barley, hops, water and yeast and does not feature corn in its beverage anymore. To excite Lav’s customers about this new development and answer a communication problem non-standard way, we decided to create a product out of left over ingredient – corn. We literally took out the corn out of Lav’s beer and turned it into a popcorn, featured as a free giveaway in supermarkets, bars, movie theaters and events.
Direct advertisement created by McCann, Serbia for LAV, within the category: Alcoholic Drinks.