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Popcorn

Agency Network: 
Published/Aired: 
July 2016
LAV: Popcorn
LAV Direct Ad - Popcorn

Description

Lav beer, a local Serbian brew produced and bottled by Carlsberg, changed and improved its taste after a decade. Lav is now made of only premium ingredients like barley, hops, water and yeast and does not feature corn in its beverage anymore. To excite Lav’s customers about this new development and answer a communication problem non-standard way, we decided to create a product out of left over ingredient – corn. We literally took out the corn out of Lav’s beer and turned it into a popcorn, featured as a free giveaway in supermarkets, bars, movie theaters and events.

Direct advertisement created by McCann, Serbia for LAV, within the category: Alcoholic Drinks.

Caption

Because corn has nothing to do in our beer.

Advertising Agency: McCann, Belgrade, Serbia
Creative Director: Jana Savic Rastovac
Art Directors: Lidija Milovanovic, Branko Andrejevic
Copywriters: Bojan Babic, Vladimir Vukovic
Additional Credits: Goran Jovic, Djordje Milidzan, Marija Stosic
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Highest Rated

halaby87's picture

okay

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

morse's picture

Great strategy.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

halaby87's picture

okay

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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