The Helping Plate

Agency Network: 
January 2021


Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies – without knowing it.

Direct advertisement created by DDB, Netherlands for HAK, within the categories: Food, Public Interest, NGO.

Advertising Agency: DDB Unlimited, Netherlands
Research: Wageningen University & Research
Product design: Waarmakers Studio
Plate production: Royal Goedewaagen
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