Shopping Bag

Agency Network: 
Published/Aired: 
March 2012
Fitness Company:  Shopping Bag
Fitness Company Direct Ad -  Shopping Bag

Description

This shopping bag was given away to customers who purchased fitness accessories or supplements at any of the Fitness Company fitness centres and supplement stores. Every customer was turned into a walking advertisement with this shopping bag that gave the illusion of lifting a dumbbell. Customers and members asked for the bag at the Fitness Centers as they liked the attention while carrying on the streets. Surveys indicate an increase in awareness for the fitness centers and supplement stores of Fitness Company.

Direct advertisement created by Publicis, Germany for Fitness Company, within the category: Recreation, Leisure.

Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Gert Maehnicke
Copywriter: Merlin Kwan
Art Directors: Merlin Kwan, Annika Malz, Mia-Caroline Stirm
Fotographer: Peter Duettmann
Producer: Uwe Steinmüller
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Highest Rated

Maxads's picture

This ad is brilliant.
If u look it up, its all over the internet since 2006.

Maxads
Activity Score 60
Art Director
dsklan's picture

agency must be pretty desperate to send shopping bags to the award shows...

dsklan
Activity Score 1926
Art Director at homeshop
CABAZORRO's picture

Old and done...

CABAZORRO
Activity Score 366
graphic
tirthomitro's picture

this thing is so dated. i think i saw a similar one some 3-4 years back!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

vote4pedro's picture

Same agency and "creatives" ripped off the Panasonic nose trimmer campaign from Cannes.

vote4pedro
Activity Score 4601
Copywriter
dsklan's picture

ripping off old ideas is not the worst thing, juries often dont remember... but dont post them on aotw till the award season is over

dsklan
Activity Score 1926
Art Director at homeshop
vote4pedro's picture

No, it's not the worst thing. Rape and murder are definitely worse. But it might be worse than kicking puppies. Close call. But same neighborhood.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

I like the shopping bag.

kleenex
Activity Score 58791
Web Designer/Developer
GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

Hadrons's picture

old concept new execution.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture

It's not ground breaking, and I think I'd prefer a regular bag myself; but if it worked, then I wouldn't knock it -- cheap, and they say people asked for them...

Wordfruit
Activity Score 1023
vlads's picture

very old, why insist man?!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

adverlabs's picture

Old Concept.

But, why not use it as it is extremely effective.

Suggestion: Name of the company should have been big and bold to be easily readable.

adverlabs
Activity Score 36
Media Buyer
dearturki's picture

I trust Ivan!

dearturki
Activity Score 311
MK6778's picture

Yes you are right. This piece is from 2006.
It won numerous awards at that time.
And since its was never on AotW, no harm to see archive it here.

http://www.mobiusawards.com/awards/index.asp?PROCESS=Y&F_ENTRY_YEAR=20...

MK6778
Activity Score 36
Creative Director
Maxads's picture

This ad is brilliant.
If u look it up, its all over the internet since 2006.

Maxads
Activity Score 60
Art Director
Maxads's picture
Maxads
Activity Score 60
Art Director
designzero68's picture

VERY COOL.

This is from the same agency as the Mini Trimmer – growing branches ad.
Picked up quite some awards if you google it. Is just a couple of years back already.

designzero68
Activity Score 74
evikRAM's picture

Nice Creation

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

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