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The shoe that lets grass grow

Published/Aired: 
June 2017
FIFA: The shoe that lets grass grow
FIFA Direct Ad - The shoe that lets grass grow

Description

FIFA will design the firs soccer shoe that grows new grass with every step you play. While playing and applying pressure, the grass seeds are pushed down into the cleats and are firmly planted into the earth.

Direct advertisement created by School of Visual Arts, United States for FIFA, within the category: Sports.

Advertising School: School of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Directors / Copywriters / Illustrators / Photographers: Jasper Vierboom, Mitchell Diercks
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Highest Rated

morse's picture

Fun idea. :)

morse
Activity Score 18159
Art Director |

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morse's picture

Fun idea. :)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rogermer's picture

This actually would work. But you would have to fill up the shoe regularly.

rogermer
Activity Score 122
Art Director
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