The Social Distancing Prayer Mat

Agency Network: 
July 2021


To help keep Muslims praying in mosques safe from the spread of coronavirus, designers in Pakistan and the UAE have introduced an innovative modification in the ubiquitous personal prayer mat to encourage social distancing.
Traditional prayer mats – or the jaanemaz - are about 70cm wide, and used in mosques where Muslims pray next to each other with their shoulders practically touching. To build social distancing, this newly designed prayer mat is a 180cm wide with a message imprinted amongst its motif that reminds worshippers to maintain a safe distance.
The newly designed mat, printed on sustainable and cost-efficient non-tearable paper, has now been used across Pakistan, in some of its largest mosques.

Direct advertisement created by BBDO, United Arab Emirates for Dettol, within the category: Health.

Advertising Agency: Impact BBDO, BBDO Pakistan
Production Company: STP Film
Regional ECD, Impact BBDO Group: Ali Rez
ECD, Impact BBDO: Marie Claire Maalouf
ECD, BBDO Pakistan: Atiya Zaidi
Creative Director: Haseeb Akram
Designer: Jithesh Narayanan
Writer: Rani Amayri
Writer: Ali Rez
Art Director: Khaled Said
Associate Creative Director: Faryal Ali
Head Of Social: Alize Munir
Creative Manager: Raza Humayyun
Community Manager: Faseeh Abdullah
Associate Art Director: Hassaan Aftaab
Associate Art Director: Saad Hussain
Director: Sarah Tareen
Producer: S Izmerai Durrani
Editor: Abubakar Khalil
Dop: Abdur Rehman
Colourist: Ibrahim Kosar
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