Agency Network: 
May 2014


Silent Scream - Ukraine's people won't be silent. Ogilvy Duesseldorf and Ogilvy Ukraine supported the "Civil Sector of Euromaidan“ in it´s peaceful protest by creating Silent Scream, a mask which became a symbol for Ukraine's call for independence and freedom of speech. It was and still is a part of the Ukraine peoples' protests.

Direct advertisement created by Ogilvy, Germany for Civil Sector of Euromaidan, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather Advertising, Duesseldorf, Germany
Creative Director: Andreas Steinkemper
Art Director: Rouven Maccario
Copywriter: Iris Maschauer
Additional credits: Paul Kuna, Annika Fohler, Hanna von Schultz
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Pete R.'s picture

Freaky looking, but good.

Pete R.
Activity Score 3412
kleenex's picture

I think it worked.

Activity Score 58791
Web Designer/Developer
Ayeyahyah's picture

simple and strong

Activity Score 482
Creative Director
damnson's picture

It hasn't solved anything.

Activity Score 11517
Copywriter |

An axe murderer of ads.'s picture

It's a FAKE. I am from Kiev, Ukraine. And I had been on Maidan almost every day. I had never seen any of this things in time of Ukrainian Revolution.
All photos are photoshopped and all videos with this masks was filmed AFTER revolution (you can see green grass on some backgrounds), when no one need this.
Activity Score 3
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