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Applause

Campaign
Agency Network: 
Published/Aired: 
February 2008
Chevrolet:  Applause
Chevrolet Direct Ad -  Applause

Also From This Campaign 2

Description

Direct advertisement created by Rapp, Colombia for Chevrolet, within the category: Automotive.

Caption

This invitation is full of applause.
It applauds you for preferring us.
It applauds you for taking such good care of your Chevrolet.
And it'll take care of applause for you at a spectacular play.

Advertising Agency: Rapp Collins Colombia, Bogotá, Colombia
Creative Directors: Pablo Castro, Juan David Botero
Art Directors: Maria Mercedes Cortés, Yesid Suárez
Copywriter: Carlos Jaramillo
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Highest Rated

JD's picture

Bit forced I would say. But at least it's solved my problem of clapping at the theatre - damn hand to hand co-ordination, I just... can't... get them... to... meet!

JD
Activity Score 40
JD's picture

Bit forced I would say. But at least it's solved my problem of clapping at the theatre - damn hand to hand co-ordination, I just... can't... get them... to... meet!

JD
Activity Score 40
BigBrother's picture

Interesting to see creativity within a CRM program, which has a whole set of different objectives. These people already have the product (their Chevrolet vehicles) and now it's time to find reasons for them to keep them. With strategies like theatre invitations, there is an incentive, but not necessarily an original creative. In that sense, this piece works for me because it gives me a "you're special for us" feeling in what could be a simple invitation.

And JD, it's not the clapping itself, I think this is about what applause can mean. ¿Right?

BigBrother
Activity Score 94
JD's picture

Yeah, for me it just feels like a bit of a cheap gimmick that tries to force a creative link between a thank you note and theatre tickets. But maybe I'm just been negative.

JD
Activity Score 40
Delfondo's picture

Muy lindo el Board. Solo falta que tenga una buena idea.

Delfondo
Activity Score 86
white widow's picture

it's too Forced

white widow
Activity Score 137
Art Director
simon.gross's picture

This is a very long bow.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
raverus's picture

agree, with the forced

raverus
Activity Score 1476
Art Director
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