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Direct mail targets your kitty

Agency Network: 
Published/Aired: 
February 2014

Description

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it.

Direct advertisement created by Rethink, Canada for Bulk Cat Litter Warehouse, within the category: House, Garden.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Account Manager: Marie Lunny
Print Producers: Cary Emley, Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Content Strategist: Leah Gregg
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley, Gracie, Prince Ruv, Bagheera, Pebble
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kcalheiros's picture

Very good and original.

kcalheiros
Activity Score 127
Copywriter
damnson's picture

That's great, but did it really work?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

MacMonkey's picture

Feels like a nice little cat dog walker.

MacMonkey
Activity Score 333
kleenex's picture

BRILLIANT!!!

kleenex
Activity Score 57465
Web Designer/Developer
2 eyeballs's picture

great!

2 eyeballs
Activity Score 62
Marketing Manager at University
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