Agency Network: 
April 2017
Amnesty International: Skins of Peace
Amnesty International Direct Ad - Skins of Peace


Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace.

The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English.

Direct advertisement created by TBWA\RAAD, United Arab Emirates for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Chief Creative Director: Walid Kanaan
Executive Creative Director: Fouad AbdelMalak
Creative Director: Manuel Borde
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kleenex's picture

nice looking passport covers.

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