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Watermark Recruitment

Agency Network: 
Published/Aired: 
March 2016
Y&R Prague:  Watermark Recruitment
Y&R Prague Digital Ad -  Watermark Recruitment

Description

Art Directors spend countless hours on stock photo sites, desperately looking through hundreds of pictures covered in watermarks to find the one their creative director has requested. Y&R Prague found an opportunity in these Art Directors’ struggle, and partnered with Dreamstime’s stock photo site to turn their watermarks into Y&R Prague’s recruitment ad.

Digital advertisement created by Y&R, Czechia for Y&R Prague, within the category: Agency Self-Promo.

Advertising Agency: Y&R, Prague, Czech Republic
Managing Director: Tomas Dvorak
Executive Creative Director: Tereza Sverakova
Copywriter: Santiago Cosme
Head of Art: Atila Martins
Dreamstime Marketing: Bogdan Jianu
Photographer: Buurserstraat386
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Highest Rated

BAdsoftheworld's picture

Nice.

BAdsoftheworld
Activity Score 3519
Checho's picture

it is funny to see a norwegian nature landmark when you type the image ID into dreamstime webpage and not the firefighter as they show. Just funny…

Checho
Activity Score 313
Ad Superpowers's picture

The image is clearly on the dreamstime site though:
http://www.dreamstime.com/royalty-free-stock-image-firefighter-work-im...

Ad Superpowers
Activity Score 32

Advertising Superpowers.
Book available here https://amzn.to/2SFxcgl

Ad Superpowers's picture

@Spider:
The image is clearly on the dreamstime site though:
http://www.dreamstime.com/royalty-free-stock-image-firefighter-work-im...

Ad Superpowers
Activity Score 32

Advertising Superpowers.
Book available here https://amzn.to/2SFxcgl

Checho's picture

true so fix the print ad before publish because the image ID is different. The real one is 27401676 and not the one in the visual. That little mistake could put down your idea.

Checho
Activity Score 313
kleenex's picture

Nice concept.

kleenex
Activity Score 58657
Web Designer/Developer
BAdsoftheworld's picture

Nice.

BAdsoftheworld
Activity Score 3519
Priya Wijetunga's picture

Good.

Priya Wijetunga
Activity Score 1667
General Manager
Nike Diesel's picture

i would not understand this concept without the explanation below the ad.
but if i would see this ad on the dreamstime.com site it would be easier to understand and see the connection between Y&R and a stock photo provider.
but as it is now - it's a no and a fail.

Nike Diesel
Activity Score 13718
Art Director
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