Be fearless of public speaking, Be fearless of heights

Agency: Cheil


Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before

This professional campaign titled 'Be fearless of public speaking, Be fearless of heights' was published in South Korea in March, 2016. It was created for the brand: Samsung, by ad agency: Cheil. This Ambient medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 8 years ago.


Advertising Agency: Cheil Worldwide, South Korea
Chief Creative Officer: Wain Choi
Creative Directors: Stuart Mills, Guido Boehm, Omar Al Jabi
Associate Creative Director: Jax Jung
Art Directors: Joohee Lee, Jinwoo Ryu, Ksenia Sapunova
Copywriters: Hayden Yu-Hyun Lee, Annika D’Ambrogio, Aleksandr Gumarov
Account Directors: Eric Kang, Jongbin Lee
Account Executives: Najeong Kim, Bo Kim, Hee Jeong Yoo, Nitin Baweja, Anneta Rastopchina, Alexandra Park
Production Co.: Oyster, Markenfilm, Vice, Sugar Rush, Metranom, Rapid VR, Skonec


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.