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Francois The Talking Mime

Agency Network: 
Published/Aired: 
October 2008
Wines of France:  Francois The Talking Mime
Wines of France Digital Ad -  Francois The Talking Mime

Description

Digital advertisement created by GJP, Canada for Wines of France, within the category: Alcoholic Drinks.

Advertising Agency: GJP Advertising, Toronto, Canada
Creative Directors: Lisa Greenberg, Trevor Schoenfeld
Art Directors: Lisa McCoy, Louis Duarte
Copywriter: Lino DiNallo
Interactive Developers: Colin Sharp, Rob Gee
Producer: Barb Gibson
Editor: Jeff Jordan
Sound: Boombox Sound
Color: Alter Ego
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Highest Rated

ragecg's picture

Wow, I was impressed with the simplicity of this site, yet it was VERY informative!

I'm a foodie, but ironically I don't drink much at all, especially wine, which for someone as interested in fine food as I am, is almost sacreligious.

But, after checking out this campaign, I was impressed by how they were able to communicate to people like me the differences between grades of wines and suggestive dish uses.

ragecg
Activity Score 73
Hibon's picture

Great online ad !!! Funny doing this for Winnes of France,because ONLY in France they are not allowed to do this kind of work ...they have a law called Evin...but i believe every french can see this online ad !!!? , right? :)

Hibon
Activity Score 3734

Simple ideas are the best !

ragecg's picture

Wow, I was impressed with the simplicity of this site, yet it was VERY informative!

I'm a foodie, but ironically I don't drink much at all, especially wine, which for someone as interested in fine food as I am, is almost sacreligious.

But, after checking out this campaign, I was impressed by how they were able to communicate to people like me the differences between grades of wines and suggestive dish uses.

ragecg
Activity Score 73
ragecg's picture

Also, Hibon, I had no idea that such a law was passed in France?

I mean, when I think of France and French food, I immediately conjure up the stereotypes such as Wine, and smoking. I learned something today:)

ragecg
Activity Score 73
Hibon's picture

Yes....in France you can not associate people & alchool on advertising, you have no TV ads for alchoolics drinks, etc, etc. (there is a very long list of restrictions because of the Evin law) and this does not change "la bonne bouffe et le pinard" and the french attitude. I believe that better than the Evin law is individual responsability and school education .

Remember: When you see a great french campaign for a beer, wine or champagne think about all the restrictions french creatives & copywriters had to deal with.

Hibon
Activity Score 3734

Simple ideas are the best !

buzzetcie's picture

Effectivement, en france ce n'est pas facile à cause de la loi Evin. Trop de contrainte !
En tout cas ce site est vraiment sympa !

www.buzzetcie.com

buzzetcie
Activity Score 30
directeur de création
luispiter's picture
luispiter
Activity Score 2756
comunication
sneakyhands's picture

i'll take soft and subtle is the mime doesn't. she comes with wine, right?

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

colin sharp? i wouldnt hire him

Guest
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