Agency Network: 
July 2015


Lottery has been the same for decades. People use their favorite-numbers. These lucky numbers usually have a meaning, such as a birthday or a telephone-number. Lottery players are usually 50 and older. But Generation-Y has lost interest. They seek change, they seek something new. Lottery doesn't offer this. That’s why we developed the „WestLotto-KENO-SIM“ app for iPhone and Watch. The app reads the health-data that is provided by the Health-app. With the help of a unique algorithm the app generates personalized lucky numbers based on the retrieved health and fitness-data.

Digital advertisement created by McCann, Germany for West Lotto, within the category: Gaming.

Advertising Agency: MRM//McCANN Germany, Frankfurt, Germany
Executive Creative Director: Martin Biela
Strategy Director: Maurice Racz
Creative Director Innovation: Dominik Heinrich
Creative Technology Director: Mark Hollering
Senior Art Director: Jan Portz
Copywriter / Concept: Christian Endecott
Application Developers: Torben Berger, Dario Aprea
Management Supervisor: Jens Rasper
Account Manager: Melanie Bonn
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Highest Rated

kleenex's picture

yeah. certainly unique idea.

Activity Score 58777
Web Designer/Developer
jameslei's picture

don't get it...

Activity Score 206
General Manager
damnson's picture

Interesting idea, but I'm not sure that anyone needs this.

Activity Score 11517
Copywriter |

An axe murderer of ads.

mrcreativerebel's picture

nice. i like the fact my lucky numbers are coming from my heartbeats.

Activity Score 24
Creative Director
kleenex's picture

yeah. certainly unique idea.

Activity Score 58777
Web Designer/Developer
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |


raw tuna's picture

i'd rather walk in and ask for a quick pick. cheaper and quicker.

raw tuna
Activity Score 837
General Manager
halaby87's picture

Nice idea but I still think they won't use it

Activity Score 10512
Other at Health Communications Egypt |


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