Description
Digital advertisement created by BBDO, Belgium for Volvo, within the category: Automotive.
Advertising Agency: BBDO, Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Creation: Frederic Zouag, Nicolas Gaspart
Online Production: Jelle Willaert, Ellen Potoms
Account Team: Wouter Van den Herrewegen, Tom Verdeyen, Inge Malevé
Creative Directors: Arnaud Pitz, Sebastien De Valck
Creation: Frederic Zouag, Nicolas Gaspart
Online Production: Jelle Willaert, Ellen Potoms
Account Team: Wouter Van den Herrewegen, Tom Verdeyen, Inge Malevé
Aug 06, 2013 - 3:02Tero Ylitalo
Surely a unique approach. However, how well does the campaign reach its target audience? Virality must be the key.
Planner at Zeeland
Aug 06, 2013 - 12:19kleenex
I think it reaches a group of people, but how many people went all the way with the idea.
Web Designer/Developer
Aug 07, 2013 - 8:55borko
1:08 - "when clicking on the link, people arrived on the webpage with detailed information on automatic BREAKING system"....
I wouldn't like to have that system in my car...
Web Designer/Developer
Aug 12, 2013 - 7:56aridnom
Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing
Client Servicing
Aug 12, 2013 - 7:56aridnom
Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing
Client Servicing
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