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Don't panic

Agency Network: 
Published/Aired: 
August 2013

Description

Digital advertisement created by BBDO, Belgium for Volvo, within the category: Automotive.

Advertising Agency: BBDO, Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Creation: Frederic Zouag, Nicolas Gaspart
Online Production: Jelle Willaert, Ellen Potoms
Account Team: Wouter Van den Herrewegen, Tom Verdeyen, Inge Malevé
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Tero Ylitalo's picture

Surely a unique approach. However, how well does the campaign reach its target audience? Virality must be the key.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
kleenex's picture

I think it reaches a group of people, but how many people went all the way with the idea.

kleenex
Activity Score 58793
Web Designer/Developer
certaintly's picture

nice

certaintly
Activity Score 3988
jackblack's picture

Simple. But kind of lame.

jackblack
Activity Score 2363
Art Director
borko's picture

1:08 - "when clicking on the link, people arrived on the webpage with detailed information on automatic BREAKING system"....

I wouldn't like to have that system in my car...

borko
Activity Score 2
Web Designer/Developer
Andrew Bez's picture

looks like spam...

Andrew Bez
Activity Score 338
aridnom's picture

Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing

aridnom
Activity Score 54
Client Servicing
aridnom's picture

Automatic Breaking System or Automatic Braking System???????????? Volvo plz apply BRAKE to prevent from BREAKing

aridnom
Activity Score 54
Client Servicing
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