Kjetil vs Sara

Agency Network: 
September 2016


How exhausting is it to keep up with an 8-year old? To answer this question, Norwegian dairy company Tine and TRY advertising agency carried out an experiment where they filmed and documented Sara (8) whilst playing in the school playground. Then challenged World Cup alpine ski racer and Olympic Champion Kjetil Jansrud to copy all of Saras movements, -scaled to adult size.

Digital advertisement created by TRY, Norway for Tine Dairy, within the category: Non-Alcoholic Drinks.

Advertising Agency: TRY, Norway
Art Director: Ester Hjellum
Copywriter: Jørgen Bøhle Bakke
Client director: Helge Gjertveit
Project Manager: Cathrine Wennersten
Production Company: Pravda
Director: Johanne Helgeland
Executive Producer: Erik Schøien
Producer: Mette Waaberg
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kleenex's picture

seemed like fun, but not that impressed by it.

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