The Homeless Webshop

Agency Network: 
June 2018


We built the Homeless Webshop. The first website without an address, looking for shelter on other sites.

It's a regular webshop where you can buy virtual products, like warm clothes, sleeping bags or a room for the night, to support the homeless. But the Homeless Webshop has no address, so it has to be sheltered on other sites. All people had to do to give shelter to our webshop, was add a single line of code to their own website. An innovative way to support a charity.

It was launched with a simple Facebook post, and the reactions were overwhelming. The webshop instantly found a home on dozens of websites and blogs, generating thousands of visitors - and sales. Belgium’s biggest news sites, the most popular magazines, and big national brands all featured our homeless webshop, generating over 1 million visitors for our webshop.

Digital advertisement created by TBWA, Belgium for Solidarité Grands Froids, within the category: Public Interest, NGO.

Advertising Agency: TBWA/Brussels, Belgium
Creative Director: Gert Pauwels
Copywriter: Olaf Meuleman
Art Directors: Greg Van Buggenhout, Johan Van Oeckel
Account: Valérie Demeure
Design: Olivia Maisin
Digital Project Managers: Stijn Mertens, Diederik Van Remoortere, Wannes Vermeulen
Digital Design: Yannick Van der Goten
Client: Cynthia Simpson
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