An online activation, cherishing a beloved Easter tradition of hitting Easter eggs to each other.
Project called “tsok-tsok online” is about keeping the most precious tradition alive in times when we are all trapped in conditions we couldn’t imagine before. Windfor’s Kyiv, together with digital studio RIBS, came up with a witty way to keep people at home and still share their favorite tradition with their loved ones, shifting an offline tradition to online, without losing its festive spirit and authenticity. Because at the end of the day, celebration is not only about a place, but about the feelings inside all of us.
Digital advertisement created by Windfor's, Ukraine for Silpo, within the category: Retail Services.
Creative chairman: Vato Kavtaradze
Executive creative director: Anufrienko Ilia
Head of strategy: Naidonova Alexandra
Senior copywriter: Yankovsky Illia
Designer / illustrator: Ksenia Milchenko
Designer: Vika Moskofidi
Designer: Arman Enokian
Chief Technical Officer: Artem Reshetnikov / RIBS
Lead Front-end: Roman Moskalenko
Art director: Irina bondarenko
Designers: Yuliia Konovalenko, Anna Didenko
Chief Marketing Officer: Ekaterina Oguryaeva / Silpo
Head of Brand Communications Department: Yuliia Zabrovskaya
Head of Digital Production: Lesia Shaturska