OREO is bringing a touch of playfulness to our current times in a new social media campaign created by Digitas UK called The OREO Playbook.
In a series of posts across Facebook, Twitter, and Instagram, OREO is aiming to give people ideas of playful and accessible activities that will help brighten up the nationwide lockdown.
The 15 activities scheduled include amazing baking recipes such as OREO brownies or OREO rocky road, as well as other non-OREO-based fun such as new ways for improving Zoom calls or creating your very own escape room. Every single idea is about encouraging people to stay playful while staying at home and will feature the #stayhomestayplayful hashtag to inspire those who participate to share their attempts.
Instagram campaign: https://www.instagram.com/oreouki/
This professional campaign titled '#stayhomestayplayful' was published in United Kingdom in April, 2020. It was created for the brand: Oreo, by ad agency: Digitas. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 6 media assets. It was submitted over 3 years ago.
Advertising Agency: Digitas UK
Chief Creative Officer: Emma de la Fosse
Executive Creative Director: Lazaros Nikiforidis
Creative team: Leah Mammoliti, Chesney Payet
Designer: Joseph Martin
Strategy Partner: James Whatley
Business Director: Alex Stewart
Client Lead: Louise Fox
Project Manager: Linda Obeng